Rosebank Distillery has been named Scotland’s Whisky Tourism Destination of the Year at the 2025 Scottish Whisky Awards, cementing its status as one of the most important and exciting whisky visitor attractions in the country.
Pictured: Rosebank Distillery, Scotland’s Tourism Destination of the Year
The prestigious award recognises the single most outstanding whisky tourism experience in Scotland, placing Rosebank in elite company alongside previous winners such as Johnnie Walker Princes Street and The Scotch Whisky Experience.
A Landmark Year for Rosebank Distillery
The accolade comes just months after Rosebank achieved global recognition on the world stage. At the 2025 San Francisco World Spirits Competition, the distillery’s Rosebank 31 Year Old Lowland Single Malt was crowned Best in Show, Whisk(e)y — widely regarded as the most coveted honour in international whisky competitions.
Together, the awards underline Rosebank’s remarkable resurgence as both a world-class whisky producer and a must-visit Scottish whisky destination.
Industry Praise for a World-Class Visitor Experience
Leonard Russell, Chairman and Managing Director of family-owned spirits company Ian Macleod Distillers, said:
“The award is testament to all those, past and present, who have played a role in creating this remarkable visitor experience and sharing the story of Rosebank’s reawakening with the world.
We are delighted with the recognition and grateful for the ongoing support we’ve received from the travel industry and the local community. It is a privilege to be recognised alongside so many remarkable finalists who continue to raise the bar for whisky experiences in Scotland.”
Members of the Rosebank team receive theWhisky Tourism Destination of the Year Award.Pictured (from second left to right), Angus Boyle (Brand Homes Marketing Executive); Ivan Houghton (Distillery Ambassador); Neil Bulloch (Rosebank Distillery Manager); Steven Arnott (Brand Homes Manager); Saskia Forneri (Brand Homes Retail and Admissions Manager); Victor Clark (Distillery Ambassador); Rozalia Ambroziak-Kacicka (Housekeeping); Jack Scharer (Distillery Ambassador); Erin Hanlon (Distillery Ambassador); Brooke Walker (Distillery Ambassador); Eva Pueyo (Distillery Ambassador). They are flanked, far left and far right by the Awards Presenters.
From Lost Distillery to Whisky Tourism Icon
Founded in Falkirk in 1840, Rosebank Distillery was once known as the “King of the Lowlands” before closing its doors in 1993. After more than three decades of silence, the distillery reopened to visitors in June 2024, following an extensive and meticulous restoration.
Today, Rosebank offers a premium whisky tourism experience, including:
A 90-minute immersive tour of the fully working distillery
Insight into Rosebank’s distinctive triple distillation process
Guided whisky tastings in spacious, purpose-built tasting rooms
Expert storytelling that brings the distillery’s historic revival to life
International Demand for Rosebank Whisky Experiences
Since reopening, Rosebank Distillery has welcomed over 31,000 visitors from more than 38 countries, with strong uptake from international tour operators who now feature the distillery in Scottish whisky itineraries.
The distillery shop is also a major draw, housing the world’s largest collection of rare historic Rosebank whiskiesdistilled at the original site, alongside exclusive merchandise and locally produced goods.
The Future of Rosebank Lowland Single Malt
Rosebank officially resumed whisky production on 18 July 2023 and continues to lay down casks that will shape the next generation of Rosebank Lowland Single Malt Scotch Whisky.
Whisky enthusiasts can sign up to the Lock Keepers’ mailing list to receive early access to future releases and distillery updates here on their website.
